Q1: Why are there no prices on your website? How much do your services cost?
A1: That is like asking, “How much does a bag of groceries weigh?” lol. Everyone’s needs are different. If you are interested in my services fill out the intake form so I can see what your needs are. Then we can schedule an online strategy session so I can learn about your business. If we’re a good fit, I can tell you what I can do to make your business grow, and we can figure out a custom-built plan to fulfill your needs.
Q2: Do I have to sign any long-term contracts?
A2: No, the best customers are the ones who WANT to come back. If we don’t like each other’s business I want both of us to have the freedom to leave.
With that said you do need to commit to at least two to three months to get the most out of your money with the services I provide like SEO, PPC, or Linked in B2B.
Q3: I’m just shopping around right now. Can we talk on the phone for a few minutes so you can answer some basic questions?
A3: I respect your time and I know you respect my time too. I can’t effectively answer your questions if I don’t know more about your business. Please fill out the intake form, and we can schedule a online strategy session and I will take as much time as you want to answer questions.
Q4: Why does this strategy session have to be online?
A: I can’t just tell you what I’m going to do; I must show you so you can get a better understanding. Once we have a session you will see what I mean.
Q5: Which SEO techniques are the most important?
A5: Just to go back to another answer, “How much does a bag of groceries weigh?” They all have their own individual importance in one form or another.
Q6: On your Linkedin strategy, how do I know the B2B leads that you set me up with will be good?
A6: I will be able to connect you to the leaders in industries that you want (CEOs, CXOs, etc) of the company with the connection requests I design for you. After the people I set you up with want to talk, it’s up to you to close them. If you’re having difficulty closing them, just ask.
Q7: Why advertise with pay-per-click ads?
A7: Advertising with PPC ads offers your business several advantages in the marketplace, including:
- Set a custom budget that you can change at any time
- Access useful targeting options unavailable in traditional advertising
- Receive insightful audience and campaign data
- Respond to campaign performance in real-time to maximize performance
- Show up above organic results in online searches
- Outrank competitors
- Accomplish various goals, from brand awareness to purchases
- Reach people when they’re looking for you
- Support other digital marketing initiatives, like search engine optimization (SEO)
The fact that PPC offers an ROI of 2:1 demonstrates its usefulness in your online advertising strategy. If you want to grow your business online, as well as compete with top competitors, PPC can help you accomplish those goals.
Q8: Are Facebook Ads better than Google Ads?
A8: Facebook Ads and Google Ads are fairly different in the way they target people.
Google targets based on what people are typing in the search right that moment (as well as demographics).
Facebook targets based on interests that people have in their profile (Pages people have liked, interests they may have added, and demographics targeting based on 3rd party data).
With Google ads you can target more around what people want immediately. Maybe they are searching for “best prices on tennis rackets” vs. Facebook ads where you are targeting that they are interested in Tennis.
I find that I can often get cheaper cost per click with Facebook Ads but with Google Ads you may be better able to target someone who is in “buying mode”.
Q9: What are SEO backlinks?
A9: Think about it this way: the internet is made up of two things—content, and links between content. When search engines first started indexing web pages, they needed a way to determine which pages were most relevant to certain queries—a system of ranking. The quality and number of backlinks pointing to a page immediately became a factor in determining that page’s rank. Backlinks represent a vote of confidence from one site to another. The more quality backlinks your page earns, the more valuable it is in the eyes of the search engine, and the more likely it is to achieve a high ranking.
Q10: Okay, bottom line, what can SEO do for your business?
A10: If online marketing is an important part of your business (and, to be frank, it should be!) then SEO can be a serious asset. It costs nothing to do a little keyword research, come up with a content strategy, and regularly practice external and internal link building. And while SEO may not return immediate, tangible conversions, it is a pivotal part of driving organic traffic; and driving organic traffic is a pivotal part of building brand awareness and familiarity. If your audience can rely on you to deliver relevant, high-quality resources at the top of the SERP, they’ll be that much closer to purchasing your product!